How important is grooming to your pet's comfort? Consider a simple mat, so easy to be overlook. A mat will feel like a constant pull on the skin. Try to imagine those all over your body, and you have a good idea how uncomfortable an ungroomed coat can be.
Your dog need never know what a mat feels like if you keep him brushed and combed -- but that's just the start of the health benefits. Regular grooming allows you to look for lumps, bumps and injuries, while clearing such things as tangles and ticks from his coat.